Nowadays we can´t think our lives without videos, them can express everything that we want to say. motion pictures are use to have more influence even than academic essays for a big part of the society. But are those videos a real expresión of our society? Are filmmakers really interested in being the truthful face of our audiovisual reality?
The image has evolve as an horizontal branch in every aspect of our lives. Fiction Films are intended for entertain, Documentary Films to catch reality and transform every take into a diegetic structure with an intention that will probably cause empathy with the audience. Institutional videos have the power to enforce the workers into a single community. Even we have created a lot of categories to understand the porpouse of an audiovisual production.
Films can be though as a nostalgical expression of our dreams, that´s why fiction started as soon as we got motion graphics. In a first way we try to document in motion Graphics but was this the real porpouse of the camera. A single photograph Could Express the entire tesis of a situation.
The creation of new ways of audiovisual languages have affect our real live but that´s not the real cause, we can think that´s reciprocal in the way economy evolve, theories of postmodernism, and inmediaty have influence our lives. The way we speak, how Fast we need to talk in order to not bored our friends… Are slow-speakers wiser than I? Or is the Fast think as Pierre Bourdieu said: the reflection of our dumbness?
We can think that Films are only for a small group from the elite but nowadays we can see that most of the people can handle a camera and have the possibility to be seen by millions of people. Finally that´s perfect in the way “the image as a reflection of our society”.
Getting the audiovisuals democratic has been one direct consequence of the economy race. Politicians have approach this facility to get into people´s intimidacy and stablish a new way of proselitism. We can understand this phenomenon taking a look into the increase of internet fluence in social networks during the election period.
I don´t aim to to stablish limits in this topic, neither making value judges in what´s how should be audiovisual culture. I´m just rumble into different ideas that influence the way we can embrace this topic. All this factors may suffer spontaneous changes because they are direct influenced by the market, politics, and every component that comform a way to understand culture by itself.